After years of persistent health problems, Ankur Sinha tried "juicing" and an organic diet. The results prompted him to start informally researching the benefits of juices. And earlier this year, Ankur came together with entrepreneur Arnab to create Ghaziabad's first cold-pressed juice brand, Drinkon India.
Like all diet and fitness trends, the fad for cold-pressed juices started in Hollywood but soon caught on globally. In India, too, several entrepreneurs have realized that it's a juicy opportunity.
So how is it different from regular fruit or vegetable juices sold in tetra-packs? Conventional juicers are centrifugal extractors which use a rapidly spinning metal blade to cut fruits. This releases the juices that are later separated from the pulp. Cold-pressed juicers or masticating juicers, on the other hand, slowly press mounds of fresh fruits and juices in a process that releases a minimum of heat.
Nutritionists say the considerable amount of heat generated by centrifugal juice extraction destroys valuable enzymes and oxidizes vitamins. Cold-pressing juiceries not only preserve more of these enzymes and micro-nutrients, they use only organic produce, making the end product even more desirable to the health-conscious.
Juice-lovers are also increasingly attracted to the kind of unusual ingredients used by cold-pressed juice makers, especially if you are used to plain old preservative-laden O.J at the breakfast table. Drinkon India opened in Ghaziabad,, uses produce that is either exotic (kale, vanilla bean, chia seeds) or homely stuff that no one's ever thought of putting into juices like doodhi (lauki), aloe vera, amla).
Freedom from eating veggies and fruits. Let's Drinkon.
Like all diet and fitness trends, the fad for cold-pressed juices started in Hollywood but soon caught on globally. In India, too, several entrepreneurs have realized that it's a juicy opportunity.
So how is it different from regular fruit or vegetable juices sold in tetra-packs? Conventional juicers are centrifugal extractors which use a rapidly spinning metal blade to cut fruits. This releases the juices that are later separated from the pulp. Cold-pressed juicers or masticating juicers, on the other hand, slowly press mounds of fresh fruits and juices in a process that releases a minimum of heat.
Nutritionists say the considerable amount of heat generated by centrifugal juice extraction destroys valuable enzymes and oxidizes vitamins. Cold-pressing juiceries not only preserve more of these enzymes and micro-nutrients, they use only organic produce, making the end product even more desirable to the health-conscious.
Juice-lovers are also increasingly attracted to the kind of unusual ingredients used by cold-pressed juice makers, especially if you are used to plain old preservative-laden O.J at the breakfast table. Drinkon India opened in Ghaziabad,, uses produce that is either exotic (kale, vanilla bean, chia seeds) or homely stuff that no one's ever thought of putting into juices like doodhi (lauki), aloe vera, amla).
Freedom from eating veggies and fruits. Let's Drinkon.
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